14 Real Estate Video Ideas That Actually Get You Deals

Nearly half of homebuyers start their search online. And here's the kicker: listings with video get 403% more inquiries than those without.

"A photo can make a room look 20 feet wide," says Ohio agent Chip James. "Video is harder to cheat, so buyers feel more comfortable putting in an offer."

Bottom line: If you're not using video, you're invisible to most buyers.

Listing Videos (5 Types)

1. Voiceover Property Tours

Walk viewers through the home while narrating what makes it special. Paint a picture of how a family could use the space.

What to include:

• Interior walkthrough

• Exterior shots

• Neighborhood highlights

• Key features called out

Pro tip: Start with a quick to-camera intro to build trust.

2. Time-Lapse Videos

Perfect for properties with stunning views or busy city locations. Show sunrise/sunset, city lights, or neighborhood activity.

Best for:

• Downtown condos

• Waterfront properties

• Mountain/valley views

• Busy street locations

3. Drone Footage

Overhead shots show the full property, surrounding area, and neighborhood context that ground-level video misses.

What to capture:

• Property boundaries

• Lot size and landscaping

• Nearby amenities (parks, schools)

• Neighborhood character

4. Lot Preview Videos

No house yet? Show the potential. Highlight surroundings, stats, and possibilities.

Include:

• Lot dimensions and features

• Nearby developments

• Zoning information

• Vision for what could be built

5. Block/Development Videos

Use text overlays on drone footage to tell the story of a development or block of lots.

Perfect for:

• New developments

• Multiple lots

• Commercial properties

• Land parcels

Agent Branding Videos (3 Types)

6. Your Story Video

Share your background, values, and why you do what you do. Let clients connect with you as a person.

What to share:

• Your journey into real estate

• What you're passionate about

• Your approach to client service

• Your community involvement

Why it works: People buy from people they like and trust.

7. Agent Promo Videos

Simple problem-solution-CTA format that establishes you as the expert.

Structure:

1. Identify common buyer/seller problems

2. Show how you solve them

3. Clear call-to-action

Keep it: Under 90 seconds for maximum engagement.

8. Neighborhood Spotlight Series

Showcase the neighborhoods you love and know best. Share local gems, schools, restaurants, and what makes each area special.

Why this crushes:

• Positions you as the local expert

• Attracts clients who want to live there

• Builds relationships with current residents

• Creates evergreen content you can share repeatedly

Promotional Videos (3 Types)

9. Client Testimonial Videos

Let happy clients do your selling. Video testimonials are 10x more powerful than written reviews.

How to get them:

• Ask right after closing (emotions are high)

• Make it easy (3-5 simple questions)

• Keep it short (30-60 seconds max)

• Get permission to share everywhere

Questions to ask:

• What was your biggest concern before working with me?

• How did I help solve that?

• Would you recommend me? Why?

10. Agency Promo Videos

Highlight what makes your team different. Don't be shy about your value proposition.

Address:

• Years of experience

• Number of homes sold

• Unique services offered

• Client satisfaction stats

• Awards and recognition

11. Local Market Update Videos

Share market trends, stats, and insights. Become the go-to source for local real estate intel.

Monthly topics:

• Average sale prices

• Inventory levels

• Days on market

• Buyer vs. seller market analysis

• Interest rate impacts

Pro tip: These position you as the expert and keep you top-of-mind.

Creative Video Ideas (3 Types)

12. Community Impact Videos

Show how you give back. Feature your charitable work, community involvement, or special programs.

Examples:

• Support for veterans/first responders

• Local charity partnerships

• Scholarship programs

• Community event sponsorships

Why it works: Clients want to work with agents who care about more than commissions.

13. Creatively Edited Tours

Stand out with unique transitions, music choices, and editing styles. Same walkthrough, way more engaging.

Try:

• Match cuts between rooms

• Beat drops synced to reveals

• Split screens showing before/after

• Speed ramps through hallways

• Creative text animations

14. Cinematic Listing Videos

Go big for luxury properties or signature listings. Think movie trailer quality.

Include:

• Professional lighting

• Gimbal/stabilizer shots

• Dramatic music

• Slow-motion moments

• Aerial cinematography

When to use: High-end listings where production value matches property value.

Video Best Practices

Length:

• Listing tours: 2-3 minutes max

• Social media: 60-90 seconds

• Agent intros: 30-60 seconds

• Testimonials: 30-45 seconds

Technical:

• Shoot horizontal (not vertical) for listings

• Use a stabilizer or gimbal

• Natural light beats artificial

• Clear audio is non-negotiable

Distribution:

• Embed on your website

• Post on YouTube (SEO gold)

• Share on Instagram/Facebook/TikTok

• Include in email campaigns

• Add to MLS listings

Engagement Hacks:

• Start with a hook (first 3 seconds matter)

• Add captions (80% watch without sound)

• Include clear CTAs

• Pin contact info in comments

• Respond to every comment/question

Equipment You Actually Need

Starter Setup ($200-500):

• Smartphone with decent camera

• Gimbal stabilizer ($100-200)

• External microphone ($50-100)

• Basic editing app (many are free)

Upgraded Setup ($1,000-2,000):

• Mirrorless camera

• Wide-angle lens

• Drone for aerials

• Professional microphone

• Editing software subscription

Pro Setup ($3,000+):

• High-end camera body

• Multiple lenses

• Professional drone

• Lighting kit

• Hire a videographer for signature listings

Quick Win Tips

✅ Start simple - Phone videos beat no videos
✅ Be consistent - Weekly videos > perfect monthly videos
✅ Show personality - Authenticity beats production value
✅ Tell stories - Facts inform, stories sell
✅ Include people - Humans connect with humans
✅ Keep it short - Respect people's time
✅ Always have a CTA - Tell viewers what to do next

The Bottom Line

Video isn't the future of real estate marketing—it's the present. Buyers expect it, listings with it sell faster, and agents who use it consistently dominate their markets.

Start this week:

1. Pick ONE video type from this list

2. Shoot it on your phone (don't overthink it)

3. Edit with a free app

4. Post it everywhere

5. Track what happens

You don't need fancy equipment or a film crew. You just need to start.

The agents crushing it with video today were beginners yesterday. The difference? They started.